Know-how, managerial ability ,and appropriate marketing strategy are basic requests of success for the industrial companies. This way, firm resources can be optimally valorized providing a reasonable profit, doubled by the long life of the organization. We shall analyze the way managerial...

One of the major challenges that leaders face is that of creating and applying an organizational vision that could be the inspirating source for organizational objectives and the activities developed within. It is a matter of integrating the individual and organizational expectations, in order...

Sustainable development implies the assumption of a new strategy at the microeconomic level. The paper presents several proposals to improve the substantiation and implementation of a strategy adequate to the new challenges of the sustainable development of society.

The survival and the development of the company in the market economy depends, in a significant way, both on the capacity of reaction to the change and on the nature of the relations with the environment, in general, and with the competitors, in particular. One instrument to deepen the analysis...

The paper presents some of the most important peculiarities of the entrepreneurship in Romania in the context of the knowledge based society. We develop the advantages and disadvantages of the modern Romanian SME's sector and the main characteristics of nowadays knowledge revolution. At the end...

The paper presents on the beginning the main general criteria and also the main specific criteria used for an appropriate understanding of small or medium sized organizations’ life cycle. After that, we develop with a lot of important details the eight phases of the small or medium sized...