Toate intreprinderile din zilele noastre, indiferent de domeniul in care acestea isi desfasoara activitatea, opereaza intr-un mediu de marketing ce se confrunta cu o serie de incertitudini. Astfel, pentru ca o intreprindere sa aiba succes pe o anumita piata, aceasta trebuie sa fie supusa in...

O intreprindere care doreste sa aiba succes in cadrul oricarei piete, trebuie sa desfasoare un proces de planificare, la fiecare din cele trei niveluri de conducere, ce constituie ierarhia decizionala a acesteia. In literatura de marketing si management strategic cele trei niveluri de adoptare a...

The attentive diagnosis of the local economic basis, the deep understanding of the obstacles that confront the economic growth and the investments, the elaboration and the implementation of certain strategies to facilitate the investments are the means by which the local authorities can assure...

Economic development is a complex phenomenon, at least when speaking about understanding its real sources, despite the simplifying tendencies of economic growth neoclassical theories. These orthodox theories limit themselves to identifying the necessary conditions - such as capital accumulation...

Economic development is one of the primary objectives of any government. Fiscal policy represents one of the most effective tools that government authorities could use in order to influence the economy. Having this in mind, this paper focuses on the connection between economic development and...

The article analyzes the necessity for studying the efficiency in the education area. In the same time, the discussion is focused on the main perspective of efficiency’s analysis: classical perspective and systemic perspective. This paper is an integrated part of the research program Micro and...

Each year, companies around the world spend huge amounts for the informatisation of their activities, but the increase of the investments in this field doesn’t imply always the increase of the work productivity and profit with the same rate. The ”productivity paradox” of information...