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Logistics and Supply Chain Management in Tourism

Muhcina, Silvia; Popovici, Veronica - In: The AMFITEATRU ECONOMIC journal 10 (2008) 24, pp. 122-132

For the organizations which are involved in tourism, efficiency is conditioned, among other determinants, by the … coordination and harmonization of all participants’ efforts from the specific activities chain: tourism services suppliers, tour … from certain tourism attractions, they take upon themselves the fabrication of those products that are required by tourists …

Persistent link: https://www.econbiz.de/10005453867

Un altfel de consumator: Studiu asupra obiceiurilor asociate produselor ecologice

Brandabur, Raluca Ecaterina; Tanase, Laura Daniela - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 3, pp. 54-61

In ultima perioada, din ce in ce mai multe surse vorbesc dspre un nou tip de consumator, cel ecologist. Unii dintre acestia cumpara produse agroalimentare ecologice sau organice. Producatorii au inceput sa se adapteze acestor noi consumatori formati mai degraba din cei care vor sa aiba grija de...

Persistent link: https://www.econbiz.de/10009246647

Cercetari de marketing privind evaluarea decalajelor de perceptie asupra sigurantei alimentare existente intre industria si piata produselor de panificatie din Romania

Catoiu, Iacob; Oancea, Olimpia; Pandelica, Amalia - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 3, pp. 3-21

Scopul prezentei lucrari este de a pune in evidenta gradul de importanta ce trebuie acordat, sigurantei alimentare, pe parcursul intregului sistem al lantului valoric, in general, si de catre producatori si consumatori, in special. In prezent, in Romania, asigurarea sigurantei alimentare a...

Persistent link: https://www.econbiz.de/10009246654

Răspunsul administraţiei publice la cerinţele cetăţenilor în contextul crizei economice

Grigorescu, Adriana - 2009

The public sector copes with the economic crises taking such decisions meant to stop the regression of the economy, to reduce the public expences, to minimize the unemployment and other consequences that could show up. As we know, an important element/variable to be considered when taking these...

Persistent link: https://www.econbiz.de/10015223203

Se așteaptă consumatorii ca organizațiile să fie responsabile din punct de vedere social?

Bradu, Cosmina Paula - 2011

Purpose – This review article aims to develop an integrating overview of the present status of the theory of corporate social responsibility (CSR) and also of individuals’ expectations of corporate social responsibility (CSR). Design/methodology/approach – In order to clarify the core...

Persistent link: https://www.econbiz.de/10015225423

Responsabilitatea Socială Corporativă (CSR) - un concept în continuă evoluție

Bradu, Cosmina Paula - 2011

Purpose – This article aims to develop and to popularize an overview of the present status of the concept of corporate social responsibility (CSR). Design/methodology/approach – In order to clarify and to popularize the core concepts of CSR, articles in leading economic journals were...

Persistent link: https://www.econbiz.de/10015225497

Strategii de diferentiere pentru produsele de presa generaliste

Radu, Raluca Nicoleta - 2006

The unique selling proposition - UPS - is “an unique advantage proposed by a product, that the company promotes aggressively and constantly on the market. This advantage usually reflects the superior functionality of the product: superior quality, best services, lowest price, most advanced...

Persistent link: https://www.econbiz.de/10015233305

Influența surselor de informare asupra comportamentului consumatorului

Radu, Emilia - 2018

Acest studiu își propune să identifice măsura în care sursele de informare online influențează comportamentul de consum și atitudinea consumatorilor cu privire la sursele de informare online în scop comercial. Pentru a atinge obiectivele studiului, a fost creat un chestionar cu 19...

Persistent link: https://www.econbiz.de/10015260436

Decizia, factor determinant în procesele manageriale și în activitatea de cercetare

Corbu, Ion - 2023

Prezenta lucrare abordează un segment al problematicii complexe cu privire la procesul de luare a deciziilor. Odată cu dezvoltarea tehnologiilor informațioanle s-au dezvoltat și implementat sistemele suport de decizie (DSS) care au devenit din ce în ce mai performante și au fost...

Persistent link: https://www.econbiz.de/10015270031

Mutations in the Distribution Structure at the International Level

Ristea, Ana-Lucia; Ioan-Franc, Valeriu - In: The AMFITEATRU ECONOMIC journal 7 (2005) 17, pp. 9-9

The last three decades of the 20th century were characterized by deep mutations of the West-European commerce. On the background of the convergence for the evolution tendencies of the economic field in the EU, there were common orientations in the structure of the distribution network. However...

Persistent link: https://www.econbiz.de/10005453847