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Logistics and Supply Chain Management in Tourism

Muhcina, Silvia; Popovici, Veronica - In: The AMFITEATRU ECONOMIC journal 10 (2008) 24, pp. 122-132

For the organizations which are involved in tourism, efficiency is conditioned, among other determinants, by the … coordination and harmonization of all participants’ efforts from the specific activities chain: tourism services suppliers, tour … from certain tourism attractions, they take upon themselves the fabrication of those products that are required by tourists …

Persistent link: https://www.econbiz.de/10005453867

Un altfel de consumator: Studiu asupra obiceiurilor asociate produselor ecologice

Brandabur, Raluca Ecaterina; Tanase, Laura Daniela - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 3, pp. 54-61

In ultima perioada, din ce in ce mai multe surse vorbesc dspre un nou tip de consumator, cel ecologist. Unii dintre acestia cumpara produse agroalimentare ecologice sau organice. Producatorii au inceput sa se adapteze acestor noi consumatori formati mai degraba din cei care vor sa aiba grija de...

Persistent link: https://www.econbiz.de/10009246647

Cercetari de marketing privind evaluarea decalajelor de perceptie asupra sigurantei alimentare existente intre industria si piata produselor de panificatie din Romania

Catoiu, Iacob; Oancea, Olimpia; Pandelica, Amalia - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 3, pp. 3-21

Scopul prezentei lucrari este de a pune in evidenta gradul de importanta ce trebuie acordat, sigurantei alimentare, pe parcursul intregului sistem al lantului valoric, in general, si de catre producatori si consumatori, in special. In prezent, in Romania, asigurarea sigurantei alimentare a...

Persistent link: https://www.econbiz.de/10009246654

De La Managementul Relaţiilor Cu Clienţii, La Platforma De Interacţiune a Statului Cu Cetăţenii (From Customer Relationship Management, to Interaction Platform between State and Ci...

Bija, Suzana Monica - 2015

Romanian Abstract: Managementul relaţiilor cu clienţii se concentrează mai degrabă pe procesul de ”servire”, decât pe cel de ”vindere”, dar atât MRCE (managementul relaţiilor cu cetăţenii), cât şi MRCL (managementul relaţiilor cu clienţii), au la bază premisa conform...

Persistent link: https://www.econbiz.de/10013014144

Techniques of comparative analysis regarding commercial websites

Micu, Angela Eliza; Micu, Adrian - In: The AMFITEATRU ECONOMIC journal 9 (2007) 21, pp. 183-189

Both for potential customers and the loyal ones, Web Marketing determines the interactivity degree growth of commercial relationships. Marketing initiatives can be quickly launched and precisely focused on every part of customers’ database, created by means of the Permission Marketing...

Persistent link: https://www.econbiz.de/10005200641

New style in comunication: consumer-generated media

Negrea, Mihai Teodor - In: The AMFITEATRU ECONOMIC journal 9 (2007) 21, pp. 121-127

The following paper reveals the content of a new form of comunication used as vehicle for information between consumers on the Internet. Consumer-Generated Media (CGM) describes a variety of new sources of online information that are created, initiated, circulated and used by consumers intent on...

Persistent link: https://www.econbiz.de/10005220139

Assessment of Marketing Policies Impact on Sustainable Development of Urban Communities

Stanciulescu, Gabriela Cecilia - In: The AMFITEATRU ECONOMIC journal 7 (2005) 18, pp. 9-9

In the context of increasing complexity of the present economy, urban functionality can be assured only by a well - directed marketing process which includes several action phases, by formulating of goals and strategies related to establishing relationships between the economic, social and...

Persistent link: https://www.econbiz.de/10005151165

The impact of information technology on the Romanian markets and e-commerce

Tuclea, Claudia-Elena - In: The AMFITEATRU ECONOMIC journal 9 (2007) 21, pp. 172-178

The present paper has as an objective the concise analysis of the tendencies we could identify regarding the E-commerce in Romania. These tendencies have been identified after a research, analysing the secondary sources of information we can find in Romania. Starting from the hypothesis that in...

Persistent link: https://www.econbiz.de/10005151185

Dinamica pietei internationale: Influenta integrarii Romaniei in U.E. asupra activitatii de import a inreprinderilor romanesti mici si mijlocii

Grigorica, Mihaela; Elis, Isa; Ionescu, Andreea - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 3, pp. 88-101

In contextul economic actual, orice intreprindere, indiferent daca actioneaza sau nu pe plan international, este afectata, intr-o anumita masura, de evenimentele care au loc pe piata internationala. Astfel, toate organizatiile economice, de la intreprinderile mici si mijlocii, care actioneaza cu...

Persistent link: https://www.econbiz.de/10009246640

Principii teoretice in dezvoltarea si implementarea chestionarelor ca instrumente de sondare a pietei

Constantinescu, Mihaela - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 2, pp. 68-78

Ne aflam intr-o era informationala, in care luarea deciziilor se bazeaza pe numarul si acuratetea informatiilor detinute, astfel ca lipsa acestora sau obtinerea unor informatii incorecte poate duce la implementarea unor decizii strategice eronate cu repercusiuni majore asupra activitatii...

Persistent link: https://www.econbiz.de/10009246641

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