Dezvoltarea marketingului relational s-a datorat schimbarilor aparute in coordonatele mediului de afaceri international pe parcursul ultimelor decade, concretizate intr-o intensificare a concurentei si maturizare vizibila a pietelor. Optimizarea valorii clientilor, focalizarea activitatilor...

The work is focusing on the main proportions and correlations which are being set up between the major macroeconomic indicators. This is the general frame for the analysis of the relations between the Gross Domestic Product growth rate and the unemployment rate; the interaction between the...

The study defines the three types of convergence – institutional, nominal and real ones –, the connection among them and their main measurement indicators.