Cultural studies research showed that the same cultural product is consumed differently, depending on the culture of reference a public is tied to. These studies were done on fictions, like the Dallas series. This paper will try to show if the cultural differences can explain the success or the...

The unique selling proposition - UPS - is “an unique advantage proposed by a product, that the company promotes aggressively and constantly on the market. This advantage usually reflects the superior functionality of the product: superior quality, best services, lowest price, most advanced...

This study attempts to identify some characteristics of the relationship between journalists and politicians. The methodology of the research is based on the analysis of responses to interviews in depth applied to a sample of 50 print and audiovisual journalists from Bucharest, Suceava, Pitesti,...

The paper presents the role of the National Radio in socialization process. Also, the author analyses the Majestic Experiment for the radio theatre audition with students.

The study is beginning with some statistical data illustrating that the intellectual lies among the branches of the social sciences are very weak.

Romanian Abstract: Criza globală care a afectat întreaga Planetă Pământ ne-a demonstrat că nu suntem pregătiţi pentru a face faţă provocărilor tot mai complexe ale momentului. Tranziţia la societatea sănătoasă de mâine, pe care am numit-o societatea ecolonomică presupune...

As stated also in the title of the paper, the analysis proposed is contrary to normative microeconomics. Therefore, we do not intend to analyze the individuals, with the intent to show if they behave correctly or wrongly, economically speaking.Our intention is to follow the logic of the...

Cunoasterea cerintelor si asteptarilor consumatorilor, precum si a perceptiilor legate de serviciul furnizat sunt conditii de baza pentru prestarea unor servicii performante si de calitate. In lucrare se prezinta unele metode de cercetare a comportamentului beneficiarilor de servicii utilizate...

English Abstract: The study relies on a complex research project, financed by the European Union, which aimed at measuring, first of all, the training and managerial consultancy needs of entrepreneurs and of those who wish to start a business in the rural environment in the North-Eastern,...