Acest articol ilustreaza o analiza comparativa intre sinergia in comunicarea integrata de marketing (CIM) si sinergia …

marketing, din domeniul financiar-contabile, de personal si salarizare, in general pentru gestiunea tehnico-operativa. …

information, free and unfiltered by other instruments or marketing activities. …

- directed marketing process which includes several action phases, by formulating of goals and strategies related to establishing … marketing policy comprises the public and private sectors, aiming that all their activities ensure preservation, stimulation and … visitors for business. This way, by well - conducted actions, the marketing policy can contribute to improve the cities image …

point out is the impact of the information technology on the marketing and on the Romanian markets, both final markets and … intermediate ones. In this new era of information technology, established marketing concepts seem to be assuming a completely …

evolutia calitatii vietii le-a avut asupra politicilor si strategiilor de marketing, mergandu-se de la orietarea spre productie …, pana la noul concept de marketing relational. …

interdepartamentala devin prioritati manageriale, potrivit acestei noi orientari din evolutia gandirii de marketing. In teoria relationala … Marketing Industrial si Aprovizionare si scoala anglo-australiana, fiecare avand la baza o serie de componente si trasaturi …