The marketing - entrepreneurship interface at corporate level has generated many debates and studies in the last two … decades, both in marketing and entrepreneurship fields. Certain elements of marketing orientation and approach may be used in … the development of entrepreneurial processes, while entrepreneurial orientation and behavior enhance the marketing …

Numeroase lucrari de specialitate includ in cadrul formelor de organizare a activitatii de marketing organizarea … prezentate au ca element central un criteriu de structurare interna a compartimentelor de marketing care asigura o orientare …