The triumph of globalization brought the emergence of a new economy. ,,The new economy” is based on the information and telecommunication technology and Internet. It is a digital economy that recognizes the fundamental role of information. That is why firms seek to change their business models...

The purpose of this paper is to investigate the distinctive characteristics of the competitive mechanism in the digital economy and information product markets. Specific properties of digital goods and information markets are considered.

Taking account of the actual economic conditions, the new dimensions of innovation, many factors are equally important in producing a position of success. The goal of much of business strategy is to achieve a sustainable competitive advantage that give a company an edge over its rivals and an...