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Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research
Balan, Carmen - Academy of Economic Studies, School of Marketing - 2006
The mechanical observation provides researchers with valuable information relative to aspects such as: the intensity of the flows of persons/objects; characteristics of the individual or group behavior; individual emotions; intensity of preference; physiological reactions; media audience; reading...
Persistent link: https://www.econbiz.de/10005812891
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Sistemul informational logistic: componente si macroprocese / Logistic Information System: Components and Macro-Processes
Balan, Carmen - Academy of Economic Studies, School of Marketing - 2006
The logistics information system is part of the information system of the organization that is integrated in the supply chain and is correlated with the partner organizations. An effective logistics information system ensures communication on two levels, between organizations and within the...
Persistent link: https://www.econbiz.de/10005162776
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Solutiile informatice de management al depozitelor pe piata solutiilor operationale pentru lantul de aprovizionare-livrare / Warehouse Management Systems on the Supply Chain Execut...
Balan, Carmen - Academy of Economic Studies, School of Marketing - 2006
Supply Chain Execution (SCE) software solutions represent an attractive market for both application providers and users. The paper refers to the characteristics of the SCE market and focuses on the warehouse management systems (WMS). The main features and functions of the WMS are addressed. The...
Persistent link: https://www.econbiz.de/10005162778
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Erorile datorate operatorului de interviu in cadrul sondajelor / Survey errors generated by interviewers
Balan, Carmen - Academy of Economic Studies, School of Marketing - 2006
The interviewer is a major source of errors in surveys, besides the researcher and the respondent. This situation is specific to the types of surveys that rely on the abilities and the activities of the interviewer, such as the street/mall-intercept, the survey at the respondent’ home or the...
Persistent link: https://www.econbiz.de/10005687825
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Cercetari de marketing privind evaluarea decalajelor de perceptie asupra sigurantei alimentare existente intre industria si piata produselor de panificatie din Romania
Catoiu, Iacob; Oancea, Olimpia; Pandelica, Amalia - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 3, pp. 3-21
Scopul prezentei lucrari este de a pune in evidenta gradul de importanta ce trebuie acordat, sigurantei alimentare, pe parcursul intregului sistem al lantului valoric, in general, si de catre producatori si consumatori, in special. In prezent, in Romania, asigurarea sigurantei alimentare a...
Persistent link: https://www.econbiz.de/10009246654
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Cost Quality Management
Gordana, Vitanova; Spaseska, Tatjana - In: Annals - Economy Series 1 (2009) May, pp. 141-146
and services with high quality and lower prices. Customers, usually, prefer quality goods with acceptable prices, while … such goods create reputation with the particular brand. The perfect control system is necessary to achieve a high quality … product, which the cost quality management is considered to be an indispensable part in. The cost quality is nevertheless …
Persistent link: https://www.econbiz.de/10008459913
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Ethical issues relating to the use of the Internet and the implications for managers and business practice
Orzan, Mihai - Academy of Economic Studies, School of Marketing - 2006
The IT&C industry products are ubiquitous in modern society. However, their specificity led, for a long time, to a so-called “marketing blind-spot” in the IT industry, situation especially evident after the Microsoft devastating success from the early nineties. Microsoft was the first IT...
Persistent link: https://www.econbiz.de/10005812888
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De La Managementul Relaţiilor Cu Clienţii, La Platforma De Interacţiune a Statului Cu Cetăţenii (From Customer Relationship Management, to Interaction Platform between State and Ci...
Bija, Suzana Monica - 2015
management is to provide high quality services to citizens, involving lower taxes for contributors, using efficiently the …
Persistent link: https://www.econbiz.de/10013014144
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Techniques of comparative analysis regarding commercial websites
Micu, Angela Eliza; Micu, Adrian - In: The AMFITEATRU ECONOMIC journal 9 (2007) 21, pp. 183-189
Both for potential customers and the loyal ones, Web Marketing determines the interactivity degree growth of commercial relationships. Marketing initiatives can be quickly launched and precisely focused on every part of customers’ database, created by means of the Permission Marketing...
Persistent link: https://www.econbiz.de/10005200641
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New style in comunication: consumer-generated media
Negrea, Mihai Teodor - In: The AMFITEATRU ECONOMIC journal 9 (2007) 21, pp. 121-127
The following paper reveals the content of a new form of comunication used as vehicle for information between consumers on the Internet. Consumer-Generated Media (CGM) describes a variety of new sources of online information that are created, initiated, circulated and used by consumers intent on...
Persistent link: https://www.econbiz.de/10005220139