intr-un mediu de marketing ce se confrunta cu o serie de incertitudini. Astfel, pentru ca o intreprindere sa aiba succes pe … parcurs, chiar daca unele medii de marketing prezinta grade mai mari de predictibilitate prin comparatie cu altele. In … de lupta este cunoscuta in literatura de marketing sub numele de planificare. …

nici o putere de vindecare cunoscuta. Conceptul a fost extrapolat in marketing, realizandu-se in ultimii ani cateva studii …

information, free and unfiltered by other instruments or marketing activities. …

- directed marketing process which includes several action phases, by formulating of goals and strategies related to establishing … marketing policy comprises the public and private sectors, aiming that all their activities ensure preservation, stimulation and … visitors for business. This way, by well - conducted actions, the marketing policy can contribute to improve the cities image …

point out is the impact of the information technology on the marketing and on the Romanian markets, both final markets and … intermediate ones. In this new era of information technology, established marketing concepts seem to be assuming a completely …

marketing, din domeniul financiar-contabile, de personal si salarizare, in general pentru gestiunea tehnico-operativa. …

Acest articol ilustreaza o analiza comparativa intre sinergia in comunicarea integrata de marketing (CIM) si sinergia …