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Factorii de succes ai planificarii strategice de marketing

Barbu, Andreea Mihaela; Cetina, Iuliana; Ionescu, … - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 23-27

Aceasta lucrare isi propune sa prezinte pe de o parte factorii ce asigura implementarea cu succces a planificarii, dar si modelul multidimensional al acesteia, cu cele trei laturi: analitica, comportamentala si organizationala. De asemenea, sunt dezvoltate sectiunile planului strategic, si...

Persistent link: https://www.econbiz.de/10005162794

Accounting and financial information - the foundation of structuring financial statements and their fundamental role in creating the development strategy of companies

ZDRAVKOSKI, Igor; ZDRAVESKI, Dejan - In: Annals - Economy Series 4.II (2010) December, pp. 16-22

? Consumers in order to create their goals and tasks group themselves and search through the pile of information and data for …

Persistent link: https://www.econbiz.de/10008837572