In the past years, in the light of the economic turbulences all around the world, one of the most important ways to assure a competitive advantage is creating a strategic alliance. Such collaborative ventures between firms were developed as a response to the changes which have been happening to...

This article presents the main instruments of the “management of innovation” from the Lisbon Strategy perspective. According to this Strategy until the year 2010 the economy of the European Union have to become the most dynamic and competitive one.

Innovation is reshaping the corporate culture of organizations in this present age of competency and service legacy. Innovation in services is getting recognition from the top executives due to its strategic importance and globalizes competition, which has escalated the demand of better change...