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The marketing - entrepreneurship interface at corporate level has generated many debates and studies in the last two decades, both in marketing and entrepreneurship fields. Certain elements of marketing orientation and approach may be used in the development of entrepreneurial processes, while...
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This article presents the main instruments of the “management of innovation” from the Lisbon Strategy perspective …
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Innovation is reshaping the corporate culture of organizations in this present age of competency and service legacy …. Innovation in services is getting recognition from the top executives due to its strategic importance and globalizes competition …, which has escalated the demand of better change and adoption of best practices through change in processes. Innovation has …
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