Managerii si specialistii in marketing trebuie sa gaseasca permanent solutii de pastrare a pozitiei competitive detinute pe piata de referinta sau de fructificare a avantajului competitiv detinut. Orientarea catre implementarea unor tehnici de promovare a vanzarilor, descrise si adoptate pe baza...

Multinational corporations’ competitiveness is an extremely complex notion due to the fact that at the present moment this sort of companies represents continuously moving economic entities given the internationalisation process and the swift to using global strategies.

In economic literature, the competitive advantage’s relevance is still debatable.

Each year, companies around the world spend huge amounts for the informatisation of their activities, but the increase of the investments in this field doesn’t imply always the increase of the work productivity and profit with the same rate. The ”productivity paradox” of information...

The purpose of this study is to present the meaning of the vision and mission statements for a university, in a strategic management reference. We will consider the vision and mission statements of some known world class universities, in order to illustrate the essential points of such...