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Branding in the Companies of the Hospitality Industry

Toma, Sorin George - In: The AMFITEATRU ECONOMIC journal 7 (2005) 18, pp. 125-128

One of the most distinctive skills of professional marketers is their ability to create, maintain, protect and enhance brands. In the hospitality industry, each company has several options with regard to presenting its brands. Companies with brands that are well established in the real world...

Persistent link: https://www.econbiz.de/10005453833

Could the Corporations Become Engines for International Cooperation?

Costea, Carmen; Ungureanu, Gabriela; Vârgă, Anca - In: Annals - Economy Series 1 (2011) March, pp. 77-86

country of transnational corporation, and on the other hand the resources from the host countries. As the world crisis has …

Persistent link: https://www.econbiz.de/10009643798

Directions and Measures for the Re-Launching of the Romanian Economy in the Context of the World Economic Crisis

JUNCU, Claudia Loredana; JUNCU, George - In: Annals - Economy Series 3 (2010) November, pp. 313-320

The re-launching of the Romanian economy in the context of the world economic crisis can be implemented by using a set … all the actors that define the structure of the economic environment. The application and enforcement of the needed anti-crisis …

Persistent link: https://www.econbiz.de/10008773549