In the context of increasing complexity of the present economy, urban functionality can be assured only by a well - directed marketing process which includes several action phases, by formulating of goals and strategies related to establishing relationships between the economic, social and...

English Abstract: Public nstitutions are more and more required touse the new communication paradigm brought by the so-called web 2.0, in which a big role is played by social networks. In this paper, we analyzed the Facebook accounts of the Romanian Counties Capital Cities, plus those of the 6...