Optiunea pentru o anumita strategie de promovare are la baza cunoasterea caracteristicilor consumatorilor de pe piata tinta. In acest caz, nu se poate vorbi despre o influenta semnificativa a comportamentului consumatorului asupra strategiei de promovare. Influenta este, mai degraba, dinspre...

Market economy is characterized at a time, among others, by the existence of twopartners, so that one has some money, a certain amount of capital, and one needs money. The first has money and wants to capitalize on them as possible, and the second wants to enter into possession of a capital base...