Una dintre cele mai importante si mai frecvente activitati ale unui departament de marketing consta in gestionarea si utilizarea unor volume mari de date istorice sau care provin din cercetarile de marketing si care impun consultarea interactiva, flexibila si consistenta prin operatii de...

Toate marile momente din istoria omenirii au avut drept cauza aparitia unor noi tehnologii: plugul pentru revolutia agrara, electricitatea si motorul cu ardere interna pentru cea industriala. Astazi asistam la derularea unui alt mare moment, cel putin la fel de important si spectaculos:...

Debates on the financing needs registered a firm levels were a constant concern of specialists but especially managers. Majority opinion is that the financing of investment must be made by sources having character of permanence. However, a problem whose answer is not easily determined is the...

The work presents a connotative periplus and an evaluation of one of the most dynamic business fields- logistics. Although used for a long time in the military department, logistics has affirmed itself relatively recent in business field, where it brought revolutionary contributions and where it...

Romania was beginning in 1990 a complex process of transition. The Romanian centralized economy has failed and our country was obligated to begin the reforms. These reforms included both the economic area and the social area. In the economic area, the objective of the reforms constituted the...

This article explores the development of the Romanian retail market, the recent evolutions on this market and the impact of the recent conflict between the retailers and the Romanian producers, starting from current questions not only in Romania but also at European level. The beginning of this...

Romanian Abstract: Această lucrare propune un instrument economic menit a evalua caracterul (pro)concurențial al diverselor industrii din economia națională. În prima parte a lucrării este prezentat suportul teoretic pe care se bazează indicele agregat de presiune concurențială (IAPC)...

Romanian Abstract: Un fenomen cu un impact puternic asupra pieţelor petroliere internaţionale l-aconstituit declinul sever al preţurilor principalelor ţiţeiuri de referinţă din comerţul internaţional(Brent şi WTI), de la 105,7 $/baril, în iunie 2014, la 36 $/baril, în decembrie...