Few time before Romania’s adheration to EU, the problem of the quality of life is more and more challenged by commandments related to communitarian laws and rules. The paradigms imposed by globalization and – referring to a regional problem – integration into EU have to be known and proper...

Sustainable development implies the assumption of a new strategy at the microeconomic level. The paper presents several proposals to improve the substantiation and implementation of a strategy adequate to the new challenges of the sustainable development of society.

The concept of life cycle stages has a significant impact upon business strategy and performance.