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Semnificatii ale comportamentului consumatorului in elaborarea strategiei de promovare a unei marci

Catoiu, Iacob; Pantazi, Sanda - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 1, pp. 2-5

Optiunea pentru o anumita strategie de promovare are la baza cunoasterea caracteristicilor consumatorilor de pe piata tinta. In acest caz, nu se poate vorbi despre o influenta semnificativa a comportamentului consumatorului asupra strategiei de promovare. Influenta este, mai degraba, dinspre...

Persistent link: https://www.econbiz.de/10005812898

Comportamentul consumatorului : evoluţie, determinări, realităţi şi perspective

Miron, Mihaela A. - 1996

Persistent link: https://www.econbiz.de/10000995897

Modele ale investigării comportamentului consumatorului

Neagu, Vasile; Ştefănescu, Victoria; Teodorescu, Nicolae - 1984

Persistent link: https://www.econbiz.de/10000755592

Consumul populaţiei din România în ultimele două decenii

Stanciu, Mariana - In: Calitatea vieţii : revistă de politici sociale 21 (2010) 3/4, pp. 251-273

Persistent link: https://www.econbiz.de/10008825797

Impactul reputaţitei cirporative asupra comportamentului clienţilor din sectorul serviciilor din România

Bălan, Dragoş-Alexandru - 2019

Persistent link: https://www.econbiz.de/10012165681

Cetăţenia română

Deleanu, Ion - 1976

Persistent link: https://www.econbiz.de/10002312944

Aspects Regarding the Determination of the Law Applicable for Natural Persons

Diaconu, Nicoleta - In: Annals - Juridical Science Series 4 (2010) December, pp. 71-82

Determining the law applicable for natural persons has special importance in the private international law, considering the way in which this legal institution is regulated and influences other institutions of private international law, like: law embezzlement, renvoi, public order, legal...

Persistent link: https://www.econbiz.de/10008837521

Performant Brand Management Contribution to the Company Success on International Market

Danciu, Victor - In: Theoretical and Applied Economics 2(507) (2007) 2(507), pp. 55-64

The success of any company in international markets heavily depends on the brand strategies. These strategies are based … on the pillars of the brand management, which are identity, positionning and image. The core element of the … internationalisation strategy of the brand is the identity. The positionning depends on the global or international characteristics of the …

Persistent link: https://www.econbiz.de/10005581559

Branding in the Companies of the Hospitality Industry

Toma, Sorin George - In: The AMFITEATRU ECONOMIC journal 7 (2005) 18, pp. 125-128

brands that are well established in the real world (e.g., Accor, Marriott) build on the brand by duplicating it online. Every …

Persistent link: https://www.econbiz.de/10005453833

Comunicarea de marketing – o analiza din perspectiva evolutiei opticii de marketing

Popescu, Ioana - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 2, pp. 17-28

Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii organizatiilor si a societatii in general. Succesul unei organizatii, atat din punct de vedere economic si financiar, cat si pe plan social, este conditionat de modul in care...

Persistent link: https://www.econbiz.de/10005162795