Innovation is reshaping the corporate culture of organizations in this present age of competency and service legacy …. Innovation in services is getting recognition from the top executives due to its strategic importance and globalizes competition …, which has escalated the demand of better change and adoption of best practices through change in processes. Innovation has …

intellectual capital, intangible assets, intangible resources, knowledge resources, it is increasingly getting more and more …

. Considering that creation and innovation are the central elements of knowledge-based economy, we believe that lateral marketing is …Nowadays, human society is passing through a new stage called knowledge based economy. This concept is reflected in a … believe that the science of marketing itself an element that explains knowledge based economy. <br>However, with the premises …

criteria by knowledge, intelligence and human competence. But recently, the accounting standards were about to accord …

: organizational knowledge, organizational intelligence, organizational behavior, organizational culture and organizational ethics …