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brands that are well established in the real world (e.g., Accor, Marriott) build on the brand by duplicating it online. Every …
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Optiunea pentru o anumita strategie de promovare are la baza cunoasterea caracteristicilor consumatorilor de pe piata tinta. In acest caz, nu se poate vorbi despre o influenta semnificativa a comportamentului consumatorului asupra strategiei de promovare. Influenta este, mai degraba, dinspre...
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Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii organizatiilor si a societatii in general. Succesul unei organizatii, atat din punct de vedere economic si financiar, cat si pe plan social, este conditionat de modul in care...
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In this work, we discuss the concept of brand and, after a brief presentation of the origins of it and its relationship …
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analytical framework an organizational perspective we divide the main challenges that arise from the management of open …
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This article aims at presenting the content and the frame of the TRIPs. Agreement. It starts by introducing the reader to the terms that defined the world economical climate by the time of the Agreement negociation. Also, it explains the need of having an Agreement on intellectual property...
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with blood-strained wounds, with an economy outside of time, but with an efficient management often of foreign origin … and management of this small country, but essential to the world the third millennium. …
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