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Protectia datelor personale reprezinta unul dintre cele mai actuale subiecte din domeniul cercetarilor de marketing, in general, si cel al cercetarilor in mediul online, in special. Principalele aspecte la care se refera articolul sunt urmatoarele: evolutia pe plan international a cercetarilor...
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The behavioural advertising represents the publicity carried out following the assessment and the observation, in time, of the Internet users’ behaviour, based on the studies made on the behavioural characterises, in order to attain a specific profile of each user and to supply him/her with...
Persistent link: https://www.econbiz.de/10008837525
Romanian Abstract: Această lucrare aduce în atenţie caracteristicile domeniului finanţelor comportamentale. Vom discuta despre posibilitatea de a utiliza metode ale psihologiei cognitive pentru a înţelege dimensiunea iraţională a deciziilor financiare. Vom aborda, de asemenea, procesele...
Persistent link: https://www.econbiz.de/10012912138
Successful economic development is a process of successive upgrading. As nations develop, they progress in terms of their characteristic competitive advantage and modes of competing.
Persistent link: https://www.econbiz.de/10008464253
The anthropologists have pointed out the existence of many thinking currents and schools in the field of organizational culture. The study of this culture became more and more important as the transnational companies have developed day by day. Having in mind the process of internationalization...
Persistent link: https://www.econbiz.de/10005797608
Globalization is the rapid increase in cross-border economic, social, technological exchange under the conditions of capitalism. International trade and investment have been the engines of world growth over the past 50 years. The tons of goods traded around the world have grown by 16 times since...
Persistent link: https://www.econbiz.de/10005453908
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