Within the contemporary economic conditions, enterprises might achieve a competitive advantage if only they sell goods and services with high quality and lower prices. Customers, usually, prefer quality goods with acceptable prices, while such goods create reputation with the particular brand....

O intreprindere care doreste sa aiba succes in cadrul oricarei piete, trebuie sa desfasoare un proces de planificare, la fiecare din cele trei niveluri de conducere, ce constituie ierarhia decizionala a acesteia. In literatura de marketing si management strategic cele trei niveluri de adoptare a...

This article presents the main instruments of the “management of innovation” from the Lisbon Strategy perspective. According to this Strategy until the year 2010 the economy of the European Union have to become the most dynamic and competitive one.