Romanian Abstract: Această lucrare propune un instrument economic menit a evalua caracterul (pro)concurențial al diverselor industrii din economia națională. În prima parte a lucrării este prezentat suportul teoretic pe care se bazează indicele agregat de presiune concurențială (IAPC)...

This article explores the development of the Romanian retail market, the recent evolutions on this market and the impact of the recent conflict between the retailers and the Romanian producers, starting from current questions not only in Romania but also at European level. The beginning of this...

E-commerce development gives impulse to the process of globalization by exceeding the barriers of the traditional commerce. An E-commerce site can be used by the firms and consumers having an Internet connection from all over the world. E-commerce has two main components: the...

Both for potential customers and the loyal ones, Web Marketing determines the interactivity degree growth of commercial relationships. Marketing initiatives can be quickly launched and precisely focused on every part of customers’ database, created by means of the Permission Marketing...

The extraordinary impact of the information technology, everything that is or becomes „e”, puts its mark on the whole economic, social, cultural life of the mankind and virtually governs the whole modern world. In a world dominated by the small „e”, in a world that doesn’t stop talking...

The triumph of globalization brought the emergence of a new economy. ,,The new economy” is based on the information and telecommunication technology and Internet. It is a digital economy that recognizes the fundamental role of information. That is why firms seek to change their business models...

E-commerce quickly becomes an instrument of strategic importance for companies. Choosing e-commerce supposes developing and deploying intercompanies architectures supported by the use of information technologies and communications (IT&C) and especially by the Internet technology in commercial...

The internet represents new opportunities for the traditional companies, including the diversification of the given services and also the promotion of the new ones, which are personalized and attractive and they are possible thanks to the information and communication technologies. According to...

The present paper has as an objective the concise analysis of the tendencies we could identify regarding the E-commerce in Romania. These tendencies have been identified after a research, analysing the secondary sources of information we can find in Romania. Starting from the hypothesis that in...