Showing 1 - 2 of 2
reflected in consumer behaviour. In the last decade, one of the most essential problem of the production companies is knowing … consumer behaviour become marketing specialists preocupation, since they can find out how do consumers choose their products …
Persistent link: https://www.econbiz.de/10005113493
The reason of buying, possibly is the most challenging concept in marketing deals with understanding why buyers do what they do (or don’t do). But such knowledge is critical for marketers since having a strong understanding of buyer behavior will help shed light on what is important to the...
Persistent link: https://www.econbiz.de/10008470482