The Public Relations are considered as a main function of the management, with a continuous and systematic activity, the organisations trying to get with their help the sympathy and the support of the present and future public. Their purpose is mainly to establish and maintain the understanding...

Romanian Abstract: Studiul prezinta date statistice care arata ca jumatate din managerii care au ajuns in functii de conducere nu au studii in domeniu, nici lecturi de management. Nevoia de training si consultanta e foarte mare, dar oamenii nu vor sa aloce bani pentru educatia lor

The paper presents the scientific works of the Romanian researcher Dimitrie Gusti in the sociology and his contribution to the development of Romanian Museum of Village.