The triumph of globalization brought the emergence of a new economy. ,,The new economy” is based on the information and telecommunication technology and Internet. It is a digital economy that recognizes the fundamental role of information. That is why firms seek to change their business models...

O intreprindere care doreste sa aiba succes in cadrul oricarei piete, trebuie sa desfasoare un proces de planificare, la fiecare din cele trei niveluri de conducere, ce constituie ierarhia decizionala a acesteia. In literatura de marketing si management strategic cele trei niveluri de adoptare a...