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Valorile culturale şi morale - determinanţi ai satisfacţiei în consumul turistic
Ţigu, Gabriela; Ţuclea, Claudia Elena - In: Amfiteatru economic : an economic and business research … 10 (2008) 23, pp. 30-35
Persistent link: https://www.econbiz.de/10008648509
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Techniques of comparative analysis regarding commercial websites
Micu, Angela Eliza; Micu, Adrian - In: The AMFITEATRU ECONOMIC journal 9 (2007) 21, pp. 183-189
Both for potential customers and the loyal ones, Web Marketing determines the interactivity degree growth of commercial … the way in which the on-line marketing activities can be personalized and tailored according to each client’s specific …
Persistent link: https://www.econbiz.de/10005200641
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The Complexity of E-Insurance
GAVRILETEA, Marius - In: Informatica Economica X (2006) 4, pp. 88-93
the insurance companies decided to sell their insurance policy online. In this paper we analyze the advantages of Internet …
Persistent link: https://www.econbiz.de/10009416647
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Cibermarketing&Blog – a New Media Paradigm in the Development of Digital Culture
ROSCA, Ion Gh.; STOICA, Marian; USCATU, Cristian; … - In: Informatica Economica X (2006) 1, pp. 104-109
If 10 to 15 years ago the use of the internet for commercial and business purposes was considered improper, today hundred’s millions people are fervent users. The explanation for this impressive growth lays in the fact that the internet adds value both to the individual and the...
Persistent link: https://www.econbiz.de/10009416388
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Word-of Mouth Marketing Vs Marketing Viral
Orzan, Mihai; Orzan, Gheorghe - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 76-80
continutul mesajelor promotionale, instrumente precum blog-urile, podcast-urile, recenziile online, forum-urile sau chat …Noi forme de marketing si publicitate online se impun si transforma cu din ce in ce mai mare viteza marketingul …
Persistent link: https://www.econbiz.de/10005162785
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Studiul factorilor ce determina adoptia unor retele sociale online de catre utilizatorii romani
Orzan, Mihai - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 4, pp. 19-27
impartasi continuturi create de utilizator, cum ar fi fotografii, clipuri video, bookmarking social si blog-uri, ale caror …
Persistent link: https://www.econbiz.de/10009148961