Currently, customers are the organizations "moving targets", compared with previous decades, meaning that markets no longer have a relatively stable structure, which is extremely dynamic, with segments and niches whose profile evolves. Thus, it seems justified that direct marketing is to attract...

This paperworks present what can e-commerce offer to small an medium enterprises, the functions of enterprises that can be extended using e-commerce. Some of the main operation are explained using adequate examples. There are presented here also the advantages of ecommerce.