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Creating Natural Persons’ Profiles – a Risk for Private Life

Basarabescu, Georgeta; Savoiu, Alina - In: Annals - Juridical Science Series 4 (2010) December, pp. 89-94

The behavioural advertising represents the publicity carried out following the assessment and the observation, in time … specific profile of each user and to supply him/her with certain personalised advertising materials. Due to the extension on a … large scale of the on-line behavioural advertising, based on the usage of tracking cookies and other tracking dispositive …

Persistent link: https://www.econbiz.de/10008837525

Protectia datelor personale in cercetarile de marketing online

Balan, Carmen - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 4, pp. 14-26

Protectia datelor personale reprezinta unul dintre cele mai actuale subiecte din domeniul cercetarilor de marketing, in general, si cel al cercetarilor in mediul online, in special. Principalele aspecte la care se refera articolul sunt urmatoarele: evolutia pe plan international a cercetarilor...

Persistent link: https://www.econbiz.de/10005687829

The Challenges of Modern Democracy

Kuzelewska, Elzbieta - In: Annals - Juridical Science Series 4 (2010) December, pp. 169-180

Elections, referenda and polls are very important processes and instruments for the smooth operation of a modern … elections. One of the main reasons for low turnout is growing number of handicapped people and the fact that more people live … far from a place of their residency. Fewer and fewer people participate in presidential, parliamentary, regional elections …

Persistent link: https://www.econbiz.de/10008837527

Comunicarea de marketing – o analiza din perspectiva evolutiei opticii de marketing

Popescu, Ioana - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 2, pp. 17-28

Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii organizatiilor si a societatii in general. Succesul unei organizatii, atat din punct de vedere economic si financiar, cat si pe plan social, este conditionat de modul in care...

Persistent link: https://www.econbiz.de/10005162795

Comunicare versus marketing intr-o economiei a cunoasterii

Popescu, Manoela - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 4, pp. 27-33

Communication is a vital phenomenon, a process, an art and a necessary science of men and it’s present in a society in which the competition is every day more intensive. In the economy based on knowledge, the competition terms are more and more drastic, fact which implies permanent...

Persistent link: https://www.econbiz.de/10005687835

Etica in publicitate: o cercetare asupra perceptiei consumatorilor

Tuica, Diana - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 1, pp. 71-79

Plecand de la ideea ca activitatea de creatie publicitara vizeaza mentalul indivizilor, se ridica o serie de probleme in ceea ce priveste respectarea unor reguli de etica in raport cu consumatorii. Lucrarea de fata ofera un cadru pentru a determina care este perceptia consumatorilor din mediul...

Persistent link: https://www.econbiz.de/10009148953

Analysis of the Romanian Advertising Market

SOFIA, CHIRILA; CECILIA-IRINA, RABONTU - In: Annals - Economy Series 4.II (2010) December, pp. 65-80

to reinvent advertising and marketing communications. The tests on our own have turned into a need to professionalize …

Persistent link: https://www.econbiz.de/10008837539