English Abstract: Public nstitutions are more and more required touse the new communication paradigm brought by the so-called web 2.0, in which a big role is played by social networks. In this paper, we analyzed the Facebook accounts of the Romanian Counties Capital Cities, plus those of the 6...

Publicitatea reprezinta cea mai vizibila forma a comunicatiei de marketing, ca si cel mai important instrument strategic de la nivelul mixului promotional. Printre cele mai importante decizii care trebuie luate in legatura cu publicitatea internationala se numara: standardizarea sau adaptarea...

In the context of increasing complexity of the present economy, urban functionality can be assured only by a well - directed marketing process which includes several action phases, by formulating of goals and strategies related to establishing relationships between the economic, social and...

The paper mainly aims at defining strategic industries, establishing selection criteria and pointing out opportunities for the implementation of policies specific to market economies for promoting these industries.