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be “communication”. However, at the same time, the company approach regarding the “marketing philosophy” becomes … essential in the context of the new economy. Marketing offers, therefore, the scientific support, the theoretical and practical … support than can guarantee a high efficiency of the activities developed by the company through a marketing culture, in which …
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The statistics of the Food and Agriculture World Organization (FAO) estimates an explosion in the urban population increase, in the near future, almost twice between 1995-2020. The increase will mainly be 98%, in the developing countries. From this point of view there will be a real challange...
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In January 2007 Romania joined the EU. Since then its current import duties for clothing and textiles has dropped a full 10% to between 6% and 8%. Consequently, import and re-export opportunities for Hong Kong, the Chinese mainland and other Asian suppliers are expected to increase, according to...
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At present, the business social responsibility is considered by a costs-benefits perspective, one of its most important benefits being that it can constitute a competitive advantage source for large enterprises as well as for the small and medium-sized enterprises (SMEs). For the SMEs that have...
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