Acest articol ilustreaza o analiza comparativa intre sinergia in comunicarea integrata de marketing (CIM) si sinergia la nivelul fuziunilor. Pana in prezent s-a discutat despre acesti termeni ca fiind diferiti dar aceasta abordare isi propune sa demonstreze ca exista o legatura si chiar o...

Dans le contexte actuel, donné par les exigences de l'intégration de la Roumanie dans l'Union Européenne, la comptabilité de gestion, surnommée récemment “comptabilité manageriale”, est devenue une nécessité pour le pilotage efficient d'une organisation qui souhaite se maintenir...

The present paper sets out a presentation and an analysis of the patent system in the European Union in the context of the new economic policies accompanying the implementation of the Lisbon Strategy.

Business may be interpreted as a ,,game" that earns only the very ,,strong" and trained or competitive activity, leaving the losers who only know how to obtain profit. The online business companies changed the rules of the trade game everywhere and for everybody. The new created models became a...

Market research is a powerful industry, whose value reached 21,5 billion USD in 2004. Market studies expenses are mostly concentrated in Europe (45%) and in USA (37%). The market shares of the Top 10 companies were above fifty per cent of the research market's turnover. As a young, modest...