Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii … procesului de comunicare. Atat din punct de vedere practic, cat si pe plan conceptual, comunicarea de marketing s-a dezvoltat in … stransa legatura cu filosofia de marketing. Daca vechiului concept de marketing ii corespunde o comunicare rationala, axata pe …

information, free and unfiltered by other instruments or marketing activities. …

be “communication”. However, at the same time, the company approach regarding the “marketing philosophy” becomes … essential in the context of the new economy. Marketing offers, therefore, the scientific support, the theoretical and practical … support than can guarantee a high efficiency of the activities developed by the company through a marketing culture, in which …

The interest in brand marketing and management has strongly increased during the last two decades. Brands represent … core elements of any marketing strategy and essential assets to any company. Yet, a complete formulation and approach of …