In view of the integration in the European Union, Romanian companies have to prove their capacity to define and render profitable the differentiating advantages they possess. Facing their own potential to the dynamics of their activity and to the market’s demands, the companies can identify...

Companies that want to maximize their profits must decide on several elements that influence this aspect. An important role is pricing the product or service offered by the company. In determining the best price for the product, management must take into account several factors such as cost /...