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offered, why do they have a certain attitude towards them. This conduct in buying and/or consuming goods or services is … reflected in consumer behaviour. In the last decade, one of the most essential problem of the production companies is knowing … consumer behaviour become marketing specialists preocupation, since they can find out how do consumers choose their products …
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The reason of buying, possibly is the most challenging concept in marketing deals with understanding why buyers do what they do (or don’t do). But such knowledge is critical for marketers since having a strong understanding of buyer behavior will help shed light on what is important to the...
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