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Modele ale investigării comportamentului consumatorului

Neagu, Vasile; Ştefănescu, Victoria; Teodorescu, Nicolae - 1984

Persistent link: https://www.econbiz.de/10000755592

Consumul populaţiei din România în ultimele două decenii

Stanciu, Mariana - In: Calitatea vieţii : revistă de politici sociale 21 (2010) 3/4, pp. 251-273

Persistent link: https://www.econbiz.de/10008825797

Comportamentul consumatorului : evoluţie, determinări, realităţi şi perspective

Miron, Mihaela A. - 1996

Persistent link: https://www.econbiz.de/10000995897

Impactul reputaţitei cirporative asupra comportamentului clienţilor din sectorul serviciilor din România

Bălan, Dragoş-Alexandru - 2019

Persistent link: https://www.econbiz.de/10012165681

Importance of Trust within the Virtual Companies

Schneider, Dieter J. G.; Fladnitzer, Marliese; Bidmon, Sonja - In: Management & Marketing 1 (2006) 2

integration. A fundamental aspect of such networks is building up trust among integrating components, since there is no more a …

Persistent link: https://www.econbiz.de/10005030139

The main factors of on-line trust

COLESCA, Sofia Elena - In: Economia. Seria Management 10 (2007) 2, pp. 27-37

Generaly said, trust is an important factor in many social interactions. Because on-line transactions are characterized … by uncertainty and anonymity, trust and risk are essential elements in e-commerce and e-government services. There is a … statistically significant relationship between trust and use of e-commerce and e-government websites. So, use of Internet for …

Persistent link: https://www.econbiz.de/10005590738

About Knowledge Society Pillars in Romania

Rosca, Ion Gh. - In: Theoretical and Applied Economics 6(501) (2006) 6(501), pp. 9-12

The two main pillars of the knowledge society are Education Pillar and Research – Development – Innovation Pillar. In this paper, I analyze how knowledge society can be faster implemented in Romania. In this moment, the diagnose shows lack of compatibility between the Romanian society and...

Persistent link: https://www.econbiz.de/10005154554

Cognitive Economics – a Challenge for Romania

Rosca, Ion Gh. - In: Theoretical and Applied Economics 4(499) (2006) 4(499), pp. 3-6

Cognitive economics is the main pillar of the knowledge society. The concepts of cognition, evolution, interaction and institution should be considered in the comprehensive vision. In this paper, I promote the cognitive economics like consensual science. The compatibility between the Romanian...

Persistent link: https://www.econbiz.de/10005154580

Semnificatii ale comportamentului consumatorului in elaborarea strategiei de promovare a unei marci

Catoiu, Iacob; Pantazi, Sanda - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 1, pp. 2-5

Optiunea pentru o anumita strategie de promovare are la baza cunoasterea caracteristicilor consumatorilor de pe piata tinta. In acest caz, nu se poate vorbi despre o influenta semnificativa a comportamentului consumatorului asupra strategiei de promovare. Influenta este, mai degraba, dinspre...

Persistent link: https://www.econbiz.de/10005812898

Utilitatea sistemelor informatice de marketing

Orzan, Mihai - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 1, pp. 6-12

Utilitatea reprezinta un atribut al oricarui produs sau serviciu – in aceeasi masura ca si functionalitatea lui. Iar daca functionalitatea se refera la ceea ce poate realiza un produs si testarea functionalitatii la asigurarea ca produsul respecta specificatiile functionale, similar utilitatea...

Persistent link: https://www.econbiz.de/10005687833