Managerii si specialistii in marketing trebuie sa gaseasca permanent solutii de pastrare a pozitiei competitive detinute pe piata de referinta sau de fructificare a avantajului competitiv detinut. Orientarea catre implementarea unor tehnici de promovare a vanzarilor, descrise si adoptate pe baza...

Each year, companies around the world spend huge amounts for the informatisation of their activities, but the increase of the investments in this field doesn’t imply always the increase of the work productivity and profit with the same rate. The ”productivity paradox” of information...

The purpose of this study is to present the meaning of the vision and mission statements for a university, in a strategic management reference. We will consider the vision and mission statements of some known world class universities, in order to illustrate the essential points of such...

Nowadays, contemporary organizations within Romanian economic environment are striving to reach the environmental and quality performance standards set up by the European Union, concerning the environmental protection and preservation. Under these circumstances, the organizations are highly...

The paper presents the role and the importance of logistics for products and services in order to obtain the competitive advantage. After a short presentation of logistics evolution, we move on to defining the logistics concept, respectively integrated logistics. The analysis of the logistics...

At present, the business social responsibility is considered by a costs-benefits perspective, one of its most important benefits being that it can constitute a competitive advantage source for large enterprises as well as for the small and medium-sized enterprises (SMEs). For the SMEs that have...

The purpose of this paper is to propose a new model for explaining the genesis of the multidimensional concept of intellectual capital. It is a generic model since it contains the constituent entities at the individual level of the intellectual capital and their transformations into constituent...

One of the most distinctive skills of professional marketers is their ability to create, maintain, protect and enhance brands. In the hospitality industry, each company has several options with regard to presenting its brands. Companies with brands that are well established in the real world...

Incredible dynamic of the e-commerce is explained by the competitive advantages versus the “classic” commerce: very permissive entry barriers, accessible (low) investments to start-up the business, relatively accelerated cash cycle allowing a good recover of the invested funds even...

According to the orthodox theory of international trade, the argument of selective industrial policy means the state capability of identifying competitive advantages and to exploit them. In this approach, I want to emphasize the necessity of a critical reconsideration of the “competitive...