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The following paper reveals the content of a new form of comunication used as vehicle for information between consumers on the Internet. Consumer-Generated Media (CGM) describes a variety of new sources of online information that are created, initiated, circulated and used by consumers intent on...
Persistent link: https://www.econbiz.de/10005220139
One of the main globalization process effect is the increase of dependency among the economic actors. Networking is the response to the companies’ need of dealing with a high complex and liquid environment. The network brings to its members the opportunity to share risks and uncertainty. Based...
Persistent link: https://www.econbiz.de/10005453881