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In order to achieve a competitive advantage, a company has to rapidly identify market opportunities and take advantage of these opportunities in a rapid and efficient manner. More and more companies realize that having large amount of data does not imply a better understanding of the market or...
Persistent link: https://www.econbiz.de/10005668952
, only those companies can survive which have the ability to adapt to these conditions. Controlling is a „helping hand“ of … negative developments of the company. This article concentrates on different ways of integration of controlling, especially … marketing-controlling in the company organization, so that the best decision should be taken. On one hand it is the objectivity …
Persistent link: https://www.econbiz.de/10005113506
Persistent link: https://www.econbiz.de/10013502278