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During the decision process, one has to take into consideration more than one criterion, the alternative that meets as many criteria as possible being chosen eventually. As it is impossible to reach the maximum level that is wished for separately for each criterion at the same time, one has to...
Persistent link: https://www.econbiz.de/10005590750
Romanian Abstract: Managementul relaţiilor cu clienţii se concentrează mai degrabă pe procesul de ”servire”, decât pe cel de ”vindere”, dar atât MRCE (managementul relaţiilor cu cetăţenii), cât şi MRCL (managementul relaţiilor cu clienţii), au la bază premisa conform...
Persistent link: https://www.econbiz.de/10013014144
Both for potential customers and the loyal ones, Web Marketing determines the interactivity degree growth of commercial relationships. Marketing initiatives can be quickly launched and precisely focused on every part of customers’ database, created by means of the Permission Marketing...
Persistent link: https://www.econbiz.de/10005200641
The following paper reveals the content of a new form of comunication used as vehicle for information between consumers on the Internet. Consumer-Generated Media (CGM) describes a variety of new sources of online information that are created, initiated, circulated and used by consumers intent on...
Persistent link: https://www.econbiz.de/10005220139
In the context of increasing complexity of the present economy, urban functionality can be assured only by a well - directed marketing process which includes several action phases, by formulating of goals and strategies related to establishing relationships between the economic, social and...
Persistent link: https://www.econbiz.de/10005151165
The present paper has as an objective the concise analysis of the tendencies we could identify regarding the E-commerce in Romania. These tendencies have been identified after a research, analysing the secondary sources of information we can find in Romania. Starting from the hypothesis that in...
Persistent link: https://www.econbiz.de/10005151185
In contextul economic actual, orice intreprindere, indiferent daca actioneaza sau nu pe plan international, este afectata, intr-o anumita masura, de evenimentele care au loc pe piata internationala. Astfel, toate organizatiile economice, de la intreprinderile mici si mijlocii, care actioneaza cu...
Persistent link: https://www.econbiz.de/10009246640
Ne aflam intr-o era informationala, in care luarea deciziilor se bazeaza pe numarul si acuratetea informatiilor detinute, astfel ca lipsa acestora sau obtinerea unor informatii incorecte poate duce la implementarea unor decizii strategice eronate cu repercusiuni majore asupra activitatii...
Persistent link: https://www.econbiz.de/10009246641
Relatiile de piata ale intreprinderilor au in vedere atat vanzarea, dar si cumpararea de bunuri materiale si/sau servicii. Daca importanta procesului de vanzare nu poate fi pusa la indoiala, deciziile care au in vedere procesul de aprovizionare sunt adeseori minimalizate ca importanta. Aceasta...
Persistent link: https://www.econbiz.de/10009246642
Orientarea catre client este un concept esential pentru descrierea masurii in care o organizatie, indiferent de domeniul de activitate sau anvergura acesteia, este orientata catre piata, respective implementeaza viziunea de marketing. Pornind de la definitia lui Manfred Bruhn, pentru care...
Persistent link: https://www.econbiz.de/10009246643