Managerii si specialistii in marketing trebuie sa gaseasca permanent solutii de pastrare a pozitiei competitive detinute pe piata de referinta sau de fructificare a avantajului competitiv detinut. Orientarea catre implementarea unor tehnici de promovare a vanzarilor, descrise si adoptate pe baza...

Multinational corporations’ competitiveness is an extremely complex notion due to the fact that at the present moment this sort of companies represents continuously moving economic entities given the internationalisation process and the swift to using global strategies.

In economic literature, the competitive advantage’s relevance is still debatable.

Each year, companies around the world spend huge amounts for the informatisation of their activities, but the increase of the investments in this field doesn’t imply always the increase of the work productivity and profit with the same rate. The ”productivity paradox” of information...

The purpose of this study is to present the meaning of the vision and mission statements for a university, in a strategic management reference. We will consider the vision and mission statements of some known world class universities, in order to illustrate the essential points of such...

Nowadays, contemporary organizations within Romanian economic environment are striving to reach the environmental and quality performance standards set up by the European Union, concerning the environmental protection and preservation. Under these circumstances, the organizations are highly...

The paper presents the role and the importance of logistics for products and services in order to obtain the competitive advantage. After a short presentation of logistics evolution, we move on to defining the logistics concept, respectively integrated logistics. The analysis of the logistics...

At present, the business social responsibility is considered by a costs-benefits perspective, one of its most important benefits being that it can constitute a competitive advantage source for large enterprises as well as for the small and medium-sized enterprises (SMEs). For the SMEs that have...

The purpose of this paper is to propose a new model for explaining the genesis of the multidimensional concept of intellectual capital. It is a generic model since it contains the constituent entities at the individual level of the intellectual capital and their transformations into constituent...