Both for potential customers and the loyal ones, Web Marketing determines the interactivity degree growth of commercial relationships. Marketing initiatives can be quickly launched and precisely focused on every part of customers’ database, created by means of the Permission Marketing...

The extraordinary impact of the information technology, everything that is or becomes „e”, puts its mark on the whole economic, social, cultural life of the mankind and virtually governs the whole modern world. In a world dominated by the small „e”, in a world that doesn’t stop talking...

The triumph of globalization brought the emergence of a new economy. ,,The new economy” is based on the information and telecommunication technology and Internet. It is a digital economy that recognizes the fundamental role of information. That is why firms seek to change their business models...

E-commerce quickly becomes an instrument of strategic importance for companies. Choosing e-commerce supposes developing and deploying intercompanies architectures supported by the use of information technologies and communications (IT&C) and especially by the Internet technology in commercial...

The internet represents new opportunities for the traditional companies, including the diversification of the given services and also the promotion of the new ones, which are personalized and attractive and they are possible thanks to the information and communication technologies. According to...

E-commerce highlights the vast area of electronic interchange connected to the commercial activities that involve both the relations between enterprises as well as the relations between enterprises and consumers, referring especially to information interchange, product transactions, equipments,...

The internet represents the most important technological event which marks the borderline between the second and the third millennium. It can be said that the internet changes the history of humanity. At present, the evolution of electronic commerce is extremely dynamic at a global level....