Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii organizatiilor si a societatii in general. Succesul unei organizatii, atat din punct de vedere economic si financiar, cat si pe plan social, este conditionat de modul in care...

Communication is a vital phenomenon, a process, an art and a necessary science of men and it’s present in a society in which the competition is every day more intensive. In the economy based on knowledge, the competition terms are more and more drastic, fact which implies permanent...