The goal of this paper is to analyze the main problems that emerge from the open innovation model. Adopting as analytical framework an organizational perspective we divide the main challenges that arise from the management of open innovation in two main categories: coordination problems as a...

The purpose of this study is to present the meaning of the vision and mission statements for a university, in a strategic management reference. We will consider the vision and mission statements of some known world class universities, in order to illustrate the essential points of such...

Managerii si specialistii in marketing trebuie sa gaseasca permanent solutii de pastrare a pozitiei competitive detinute pe piata de referinta sau de fructificare a avantajului competitiv detinut. Orientarea catre implementarea unor tehnici de promovare a vanzarilor, descrise si adoptate pe baza...

Each year, companies around the world spend huge amounts for the informatisation of their activities, but the increase of the investments in this field doesn’t imply always the increase of the work productivity and profit with the same rate. The ”productivity paradox” of information...

Nowadays, contemporary organizations within Romanian economic environment are striving to reach the environmental and quality performance standards set up by the European Union, concerning the environmental protection and preservation. Under these circumstances, the organizations are highly...