Romanian Abstract: Această lucrare propune un instrument economic menit a evalua caracterul (pro)concurențial al diverselor industrii din economia națională. În prima parte a lucrării este prezentat suportul teoretic pe care se bazează indicele agregat de presiune concurențială (IAPC)...

The integration process represents an important element for the modernisation process of the marketing department within the agriculture fieeld and food industry.

The statistics of the Food and Agriculture World Organization (FAO) estimates an explosion in the urban population increase, in the near future, almost twice between 1995-2020. The increase will mainly be 98%, in the developing countries. From this point of view there will be a real challange...

The paper presents an evaluation of the effects generated by the Common Agricultural Policy adoption in the eight Central and East-European countries that joined the European Union in the year 2004.

The article approaches the characteristic, the organization, the coordination, the functioning, the mechanism for setting and the results of the channels of the products obtained from sheep: meat, milk and wool in Romania.

Romanian Abstract: Un fenomen cu un impact puternic asupra pieţelor petroliere internaţionale l-aconstituit declinul sever al preţurilor principalelor ţiţeiuri de referinţă din comerţul internaţional(Brent şi WTI), de la 105,7 $/baril, în iunie 2014, la 36 $/baril, în decembrie...

This article explores the development of the Romanian retail market, the recent evolutions on this market and the impact of the recent conflict between the retailers and the Romanian producers, starting from current questions not only in Romania but also at European level. The beginning of this...

Romania was beginning in 1990 a complex process of transition. The Romanian centralized economy has failed and our country was obligated to begin the reforms. These reforms included both the economic area and the social area. In the economic area, the objective of the reforms constituted the...

Romanian Abstract: Managementul relaţiilor cu clienţii se concentrează mai degrabă pe procesul de ”servire”, decât pe cel de ”vindere”, dar atât MRCE (managementul relaţiilor cu cetăţenii), cât şi MRCL (managementul relaţiilor cu clienţii), au la bază premisa conform...

Both for potential customers and the loyal ones, Web Marketing determines the interactivity degree growth of commercial relationships. Marketing initiatives can be quickly launched and precisely focused on every part of customers’ database, created by means of the Permission Marketing...