During the extensive development, marketing entered all the economic fields and then expanded outside the economic area. In present, the main purpose is the orientation to the market, with several specific characteristics. Thanks to the action of several factors (high quality, liable products,...

In cadrul pietei de capital, actioneaza doua categorii de investitori: investitori profesionali si investitori individuali. Investitorii profesionali sunt considerati investitorii care detin experienta si cunostinte si sunt calificati pentru a lua decizii de investitii si pentru evaluarea...

Orientarea organizatiilor spre marketingul relational a adus in prim plan trei concepte a caror importanta a crescut semnificativ in ultimul deceniu: atragerea, retentia si recastigarea clientilor pierduti. In mod firesc, se prefigureaza intrebarea privind gradul de prioritate al atragerii si...

Utilitatea reprezinta un atribut al oricarui produs sau serviciu – in aceeasi masura ca si functionalitatea lui. Iar daca functionalitatea se refera la ceea ce poate realiza un produs si testarea functionalitatii la asigurarea ca produsul respecta specificatiile functionale, similar utilitatea...

Optiunea pentru o anumita strategie de promovare are la baza cunoasterea caracteristicilor consumatorilor de pe piata tinta. In acest caz, nu se poate vorbi despre o influenta semnificativa a comportamentului consumatorului asupra strategiei de promovare. Influenta este, mai degraba, dinspre...

The success of the education system in Romania will be possible only through a network of long-term educational viable universities on an increasingly demanding and more aware market. Consequently, higher education studies institutions will have to meet as soon as possible the requirements of...

La nivelul politicii de produs, cercetarile de marketing isi gasesc aplicabilitatea in studii privind lansarea pe piata a unui produs nou, evaluarea satisfactiei consumatorilor, studierea imaginii produsului in randul consumatorilor s.a. Lansarea pe piata a unui produs nou face apel la...

The logistics information system is part of the information system of the organization that is integrated in the supply chain and is correlated with the partner organizations. An effective logistics information system ensures communication on two levels, between organizations and within the...

Supply Chain Execution (SCE) software solutions represent an attractive market for both application providers and users. The paper refers to the characteristics of the SCE market and focuses on the warehouse management systems (WMS). The main features and functions of the WMS are addressed. The...

Acronimul CRM a intrat relativ recent in limbajul decidentilor si specialistilor de marketing. Anii '90 au marcat tranzitia de la marketingul tranzactional la marketingul relational. Astfel, orientarea axata pe realizarea unui numar cat mai mare de tranzactii pe termen scurt a inceput sa fie...