The work presents a connotative periplus and an evaluation of one of the most dynamic business fields- logistics. Although used for a long time in the military department, logistics has affirmed itself relatively recent in business field, where it brought revolutionary contributions and where it...

Cunoasterea cerintelor si asteptarilor consumatorilor, precum si a perceptiilor legate de serviciul furnizat sunt conditii de baza pentru prestarea unor servicii performante si de calitate. In lucrare se prezinta unele metode de cercetare a comportamentului beneficiarilor de servicii utilizate...