Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii organizatiilor si a societatii in general. Succesul unei organizatii, atat din punct de vedere economic si financiar, cat si pe plan social, este conditionat de modul in care...

The interest in brand marketing and management has strongly increased during the last two decades. Brands represent core elements of any marketing strategy and essential assets to any company. Yet, a complete formulation and approach of its definition and significance has been neglected, both in...

Within the contemporary economic conditions, enterprises might achieve a competitive advantage if only they sell goods and services with high quality and lower prices. Customers, usually, prefer quality goods with acceptable prices, while such goods create reputation with the particular brand....

Know-how, managerial ability ,and appropriate marketing strategy are basic requests of success for the industrial companies. This way, firm resources can be optimally valorized providing a reasonable profit, doubled by the long life of the organization. We shall analyze the way managerial...

Pornim de la observarea empirică a unei caracteristici a pieţei de consultanţă în management din România, reprezentată de dezechilibrul existent între localizarea cererii şi ofertei de servicii de consultanţă: cererea tinde să fie mai uniform distribuită geografic decât oferta,...

The competition growth constitutes, at the organizations level, one of the major preoccupations for the present context of the social-economic changes. The effects of the globalisation process have been also noticed at tourism industry level, fact which had generated a series of changes both in...